Digital Marketing Manager

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a

Digital Marketing Manager to develop, implement, track and optimize our digital

marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to

lead integrated digital marketing campaigns from concept to execution. Digital

marketing managers will work with the marketing team, supporting teams (such as

programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email,

social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against

goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for

adoption where appropriate