Marketing Manager

Responsibilities:

Enhance brand awareness within the digital space and drive website traffic and lead/customer acquisition.
Optimize websites per the latest standards of Google and Bing to attract the target audience.
Handle all aspects of SEO (Search Engine Optimization) - On-Page and Off-Page SEO, SMO (Social Media Optimization); work on, plan, and execute SEO white-hat tactics.
Perform on-Page, Off-Page SEO, articles, link building, and blogging to attract more traffic.
Create social media platform plans based on marketing strategy; develop, implement, and manage multiple social media platforms.
Collaborate seamlessly with the sales & marketing team to promote short-term and long-term campaigns for lead generation.
Manage remarketing, GTM, pixel setup, various bid strategies for Facebook and Google, and setting up goals in GA.
Use advanced tools for SEO research and analysis.
Create and execute Facebook Ad campaigns (planning to budgeting to ad formats) across multiple platforms, including YouTube, Twitter, and LinkedIn.
Develop creative social media platform content aligned with the marketing plan.
Set up and optimize company pages within each platform to enhance visibility of the company's social content.
Stay up-to-date with social media trends, SEO updates, and best practices.
Measure and report on the performance of all digital marketing campaigns.
Develop, implement, and manage marketing campaigns that promote the company and its products/services.

Qualification :

Bachelor degree

Requirements:

3-6 years of relevant experience in digital marketing, particularly in executing and managing digital creative and technology projects.
Good command and familiarity with using Facebook, Instagram, Twitter, Quora, YouTube, Pinterest, and other social platforms to drive traffic.
Strong knowledge and experience in SEO/SEM/SMM/ORM.
Bachelor's degree in marketing or business; MBA in Marketing is favored.
Knowledge of online marketing channels.
Relevant experience in e-marketing, social media, and analytics.
Proven track record of managing and executing campaigns using native platform tools like Facebook Ads Manager and Google AdWords.
Fluency in English.
Strong analytical and project management skills.
Content writing skills.

Key Competencies:

Knowledge:
- Sound knowledge and experience of SEO/SEM/SMM/ORM.
- Knowledge of online marketing channels.
- Familiarity with current online marketing trends and best practices.
- Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Google AdWords.
Skills:
- Good command and well-versed with the use of Facebook, Instagram, Twitter, Quora, YouTube, Pinterest, and other social platforms to drive traffic.
- Strong analytical and project management skills.
- Content writing skills.
- Fluency in English.

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