Job Description :
As Search Engine Optimization Manager, you will be responsible for the search engine optimization (SEO) and continued growth of search on acelerartech.com across all platforms. Your job will be to develop, deploy, measure and optimize all aspects of SEO strategy and tactics that will drive natural search traffic and conversion globally . You will also have business ownership of site search on acelerartech.com, improving the information findability and optimization of content to improve site search experience.
Responsibilities :
- Enhance search (SEO & Onsite ) performance and drive quality and relevant traffic and engagement
- Build and maintain link-building strategies and campaigns
- Establish and report on search and conversion metrics and track against company organizational goals
- Serves as Search / SEO liaison between product groups , marketing and the web development agency
- Work cross-functionally with other content producing teams to categorize and prioritize content for best search experience
- Tactical SEO work such as optimization of existing content, improving site architecture, monitoring competitors and keyword search
- Devising,developing and refining an SEO experimentation framework , Running A/B tests to understand which SEOstrategies and tactics are most effective at impacting business goals
- Partner closely with Paid Search Team to learn from paid advertising testing to integrate learning's into SEOcontent and web design / layout , shate SEO insights and develop a cohesive Search Engine Marketing strategy
- Direct and educate the IT and content teams to implement SEO best practices to improve engagement with our global target audience
