Job brief
We are looking for an enthusiastic Marketing Specialist to
help us in our overall marketing efforts. You will be an integral
part of the development and execution of marketing plans to
reach targets from brand awareness to product promotion.
A Marketing specialist should be a competent professional
able to grasp consumer behavior trends and generate creative
ideas. You will be passionate about your field and well-versed
in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will
help our reputation and growth.
Responsibilities
ï‚· Conduct market research to find answers about consumer
requirements, habits and trends
ï‚· Brainstorm and develop ideas for creative marketing
campaigns
ï‚· Assist in outbound or inbound marketing activities by
demonstrating expertise in various areas (content
development and optimization, advertising, events planning
etc.)
ï‚· Liaise with external vendors to execute promotional events
and campaigns
ï‚· Collaborate with marketing and other professionals to
coordinate brand awareness and marketing efforts
ï‚· Plan and execute initiatives to reach the target audience
through appropriate channels (social media, e-mail, TV etc.)
ï‚· Assist in analyzing marketing data (campaign results,
conversion rates, traffic etc.) to help shape future marketing
strategies
ï‚· Undertake individual tasks of a marketing plan as assigned
Requirements
ï‚· Proven experience as marketing specialist or similar role
ï‚· Thorough understanding of marketing elements (including
traditional and digital marketing such as SEO/Social media
etc.) and market research methods
ï‚· Demonstrable experience in marketing data analytics and
tools
ï‚· Solid computer skills, including MS Office, marketing software
(Adobe Creative Suite & CRM) and applications (Web
analytics, Google Adwords etc.)
ï‚· Knowledge of HTML, CSS and web development tools (e.g.
Dreamweaver) desired
ï‚· Well-organized and detail oriented
ï‚· Exceptional communication and writing skills
ï‚· Commercial awareness partnered with a creative mind
ï‚· BSc/BA in marketing, communications or equivalent
